Terry Hale has been fascinated with the decision-making process since she began dealing with customers in her family’s business when she was a young teen. As an adult, she has studied Social Engineering, Behavioral Economics, and Cognitive Science while working in a career that includes sales, teaching, corporate training with both private and government agencies, including NASA and DoD. Currently, Mrs. Hale is a full-time glass artist and jewelry designer. In addition to teaching in her studio, Terry regularly teaches at John C. Campbell Folk School in Brasstown NC, Appalachian Center for Craft (Tennessee Technology University) in Smithville, TN, CraftSummer at the University of Miami, OH, and at Essence of Mulranny, County Mayo, Ireland. She utilizes her studies of cognitive biases while teaching and decision making while selling her artwork. In 2018, S.A. and Terry grew their curiosity and study of the human mind into Hale Research. They consult with business and government leaders to help them understand how to effectively work with people. They also create reports about the decision-making process by applying current Cognitive Science and Behavioral Economic best practices.