**Limor "Ladyada" Fried** (@adafruit) founded Adafruit in 2005. As an MIT hacker and engineer, her goal was to create the best place online for learning electronics and making the best designed products for makers of all ages and skill levels. Adafruit has grown to over 100 employees in the heart of New York City with a 50,000 plus square foot factory. Limor was the first female engineer on the cover of Wired, was awarded Entrepreneur Magazine’s Entrepreneur of the Year, and was on the cover of Make: Volume 57. She was a founding member of the New York City Industrial Business Advisory Council and named a White House Champion of Change in 2016.