Bernardo Attias is professor and chair of the Department of Communication Studies at California State University, Northridge. His research focus emphasizes cultural approaches to communication studies as well as communication-centered approaches to cultural studies. He has written on media coverage of the war in the Gulf, the politics of psychoanalysis, the rhetoric and politics of hip-hop culture, and the drug war. His current work focuses on the legal, aesthetic, and cultural implications of the turntable. He has also been a DJ for over twenty years and is an active participant in DJ culture.