Click Fraud Detection with Practical Memetics

Presented at DEF CON 15 (2007), Aug. 4, 2007, noon (50 minutes).

"Click Fraud Detection with Practical Memetics" is an evolution of my previous Defcon presentations. The original Meme Miner program and Meme Theory were enhanced for better predictive ability which led to an accidental detection of "Pay-Per-Click" advertising fraud. This presentation includes expanded overview of Meme Theory, real-life example of Botnet click fraud, strategies to detect memetic inconsistencies in network propagation, strategies to deceive existing detection schemes and future "Pay-Per-Click" fraud issues. See http://www.realmeme.com for more.

Presenters:

• Broward Horne - Software Consultant
  Broward Horne is a software consultant with a diverse IT background, doing contract work for Unigard, Nike, JP Morgan, Verizon, Transcore and the US Department of Transportation, a former employee of several large corporations (Hewlett Packard, Avnet, Teradyne, Litton) and two startup companies. His projects include network construction and administration, prototype wireless LANs, prototype pen-top software, CRM software, e-commerce, insurance and banking enterprise applications. He began data-mining & business intelligence in 1993 as a career guidance tool and has slowly expanding the scope and strategy of Meme Theory. See http://www.realmeme.com for more.

Links:

• https://defcon.org/html/defcon-15/dc-15-speakers.html#Horne
• https://infocon.org/cons/DEF CON/DEF CON 15/DEF CON 15 video/DEF CON 15 - Broward Horne - Click Fraud Detection with practical Memetics - Video.mp4
• https://www.youtube.com/watch?v=2YAizW3O6pw

Similar Presentations:

• 30C3 (2013) / Harre Künast (click 808)
• DEF CON 14 (2006) / Meme Hacking - Subverting The Ideosphere
• VB2016 / The Good, The bad & The Ugly: The Advertiser, the Bot & the Traffic Broker