Uzi Nissan came to the US from Israel in 1976 and used his surname to identify a number of business enterprises. The first was Nissan Foreign Car in 1980 (while Nissan Motors was still known as Datsun). In 1987 he started an import/export business known as Nissan International, Ltd. and in 1991 he founded Nissan Computer Corporation. On June 4, 1994, he registered the domain name nissan.com to promote Nissan Computer's related products and services on the Internet. In 1996 he registered the domain name nissan.net and began offering Internet services, including dial-up and direct connections to business. In 1999 legal action was instituted by Nissan Motors for trademark infringement, trademark dilution, and cybersquatting. He's spent a fortune since then literally battling for his name.