Tijmen Schep is a technology critic, privacy designer and public speaker focussing ethical innovation. As a critic, his goal is to help a wider audience develop nuanced understanding of technological questions that face society. He coined the term “Social Cooling” to describe the data-driven chilling effects that can occur as we move from an information society to a “reputation economy”. As a designer he helps develop privacy enhancing technologies. His book “Design my Privacy” is used by universities of applied design across the Netherlands and Germany. His work on Candle, a privacy friendly smart home prototype, won him a Dutch Privacy Award. He currently works as an artist for the EU Sherpa project, which explores what issues around AI society should deal with by 2025. Photo by Giorgos Gripeos, CC-BY