Sam Pocker is the host of YMMV Radio, a weekly radio program about saving money on just about anything. YMMV Radio was born of a need to take a step back and look at what things cost - evaluating why people no longer blink at the price of two dollars for a cup of coffee or a dollar for a pack of gum. Sam and the cast of the program spend their time figuring out loopholes, alternate suppliers, and simply cheaper ways to get the same things.