Hend is the Cybersecurity Practice Director at Expressworks, a change management consultancy. She has over 10 years of experience helping clients implement and adopt cutting edge IT solutions. Her focus is on designing organizational capabilities that enable a complete business transformation and maximizes ROI of major IT Programs. In the Cybersecurity space, Hend's work is primarily focused on the human element and leverages cognitive behaviors to reduce user errors and establish safer behaviors. She holds a Ph.D in Organizational Design and Innovation Management. Hend is the author of a number of scholarly articles and blogs on various topics. Flora Moon Bio: Flora Moon has been engaged in designing user experience for her entire multi-decade career. As a filmmaker she engaged audiences with award winning content. In high technology she was part of the start up team that brought high speed internet service to Houston. As a management consultant she has been responsible for user experience and insights for web technologies and ERP systems. Currently a Senior Manager for Expressworks, a change management consultancy that helps clients navigate systemic and culture change, Flora has led change management strategy and execution for enterprise programs since 2008.