Frank Verschoor knows the key factors in data: the people, their mindset and how they handle data. Since 2009 he helps public organisations across The Netherlands to become more open ones. He does this by asking the difficult questions, not taking the status quo for granted and being creative in complex and bureaucratic environments. Frank works for local and regional governments and is currently developing the ethical framework for location data together with Geonovum. Frank is a partner at open data company The Green Land, which focuses on the transparent and responsible use