Dr. Douglas Hough is the Associate Director of the Master of Health Administration Program at the Johns Hopkins Bloomberg School of Public Health, Department of Health Policy and Management. He also holds a joint appointment in the Johns Hopkins Carey Business School, where he teaches economics to public health students, physicians, and other health care providers. Before joining the Carey Business School, where he was instrumental in the early development of the MPH/MBA program, Doug worked as a research economist at the American Medical Association, a manager in the health care consulting division of the former accounting firm Coopers & Lybrand, and a partner in two health care strategy consulting firms. Dr. Hough is also an author, his most recent book Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why, looks at the state of American health care through the lens of behavioral economics and encourages patients, physicians, and policy makers to take a harder look at our actions and reactions so we can make better choices for our health and well-being. Doug earned an MS and PhD in Economics from the University of Wisconsin. His research interests are in identifying the optimal size and structure of a physician practice, and in the application of the emerging field of behavioral economics to contemporary health care issues.