Analysts (us) want to ask big questions of large data sets and get answers back quickly enough to be useful. This approach can be something of a Holy Grail and enabling that type of dynamic, optimal performance requires an appropriate blend of technology, data, and analytic skills. This session will describe an existing analytics platform with over a trillion records and 20 data sets that gives analysts fast answers to big questions, the data ingested into the platform, the skills and approaches by analysts to ask their big questions, and the successes realized analyzing the results of those big questions.