Presented at
BSidesDC 2014,
Oct. 19, 2014, 2:30 p.m.
(50 minutes)
The very public breach at Target cost the company millions and resulted in the resignations of the CIO and the CEO. Yet other breaches are barely reported. Why are some security incidents so impactful, while others are swept under the rug? In this session, the head of one of the security industry’s top PR practices and the editor-in-chief of one of the security industry’s most widely-read news publications will join to offer an inside look on how the security media works, how stories are chosen, and why some incidents become “hot news.” You will also get some advice on how to manage the media when you face a breach, and how to develop a critical eye when reading about other organizations’ security incidents.
Presenters:
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Michelle Schafer
- Vice President and Head of Security Practice at Merritt Group
Michelle heads up Merritt Group’s Security practice, where she applies more than a decade of hands-on PR-related security experience spanning every discipline. She is known for creating and implementing strategic communications campaigns that drive results for clients -- she has managed the accounts of such security companies as (ISC)2, CrowdStrike, Vigilant by Deloitte, Ionic Security, Mojave Networks, and PhishMe, among many others. She also is an expert at crisis management in the security arena.
Michelle has presented at Security B-Sides and ISSA events and was recognized as a top influencer in the security community in 2010. Prior to Merritt, Michelle led a team of wireless researchers at Current Analysis. She also held corporate communications positions at Advanced Switching Communications and 2nd Century Communications earlier in her career. She holds a BA in Communications with a specialization in PR and Advertising from George Mason University.
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Tim Wilson
- Editor-in-Chief at Dark Reading
Tim Wilson is a founding editor of Dark Reading.com, the IT industry’s most comprehensive portal for news and information on computer security. In this role, Wilson is responsible for managing the site, assigning and editing much of the content, and writing breaking news stories. Wilson also directs the content behind Dark Reading's popular "Tech Center" subsites, Dark Reading digital issues, and Dark Reading's virtual conference events.
In 2010, Wilson was recognized as one of the top five cybersecurity journalists in the U.S. in voting among his peers held by the SANS Institute. He was among 30 journalists to appear on the SAN Institute ballot in 2012. In 2011, Wilson was named one of the 50 Most Powerful Voices in Security in research conducted by SYS-CON Media.
Prior to starting Dark Reading, Wilson was an editor at several publications, including Network Computing, InternetWeek, and CommunicationsWeek. He has served as an industry analyst at Enterprise Management Associates and Decisys (now part of Burton/Gartner). He has written books on the topic of data communications.
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