Running today's largest consumer Bitcoin startup comes with a target on your back and requires an uncompromising approach to security. This talk explores how Coinbase is learning from predecessors' bitcoin breaches and pulling out all the stops to securely build the infrastructure behind an irreversibly transferrable digital good for millions of users. Topics include cloud architecture, account and network isolation in Amazon's Cloud, Disaster Recovery, self-service consensus based deployment, realtime streaming insight and how Coinbase is leveraging practical DevOps to build the Bank of the Future.