In the late 1990s, advances in digital content creation and distribution raised hopes that journalism and the media were becoming radically democratized. While these hopes have been borne out to some degree, old hierarchies and fissures are reasserting themselves as new forms of journalism become normalized. What’s more, digital technology affords more than just participation; it affords surveillance and algorithmically driven visions of consumption. This conversational talk will address these issues, with a jumping off point being a comparison of different journalistic “visions of their audience.”