Think of four facts that can separate you from the rest of the general populous: name, address, date of birth, or Social Security Number perhaps. They are all likely what's currently referred to as Personally Identifiable Information (PII). In the data privacy realm, PII disclosure is the CSI trace evidence that corporations are increasingly finding themselves as silhouettes within blood splatter patterns on the wall. These PII disclosures may be avoided through the use of anonymization, or more importantly, pseudonymization. This talk will focus on the history, methodology, benefits, risks and mitigations, and current players, as well as provide a demonstration of the technology.