How to Talk to the Mainstream Media

Presented at The Last HOPE (2008), July 20, 2008, 10 a.m. (60 minutes).

Why bother with the mainstream media? Because that's where the audience is. Only a tiny percentage of blogs have sizable audiences and even the biggest of those are dwarfed by the audiences for TV news or the circulations of the larger dead-tree newspapers and magazines. Even online, websites run by mainstream media organizations are major players. If you're interested in getting your point across to as many people as possible, this talk will improve your chances by telling you what professional journalists want and why, how you can help give it to them, and what pitfalls to avoid. Also: how to become a TV pundit!

Presenters:

• Stephen Cass
  Stephen Cass is a senior editor at Discover magazine, where he covers space and technology. Prior to that, he worked at IEEE Spectrum. He was born and raised in Dublin but now hails from Brooklyn. Stephen cut his programming teeth on a TI 99-4/A and a totally pimped out BBC Model B+, but these days is a Mac man. He is currently once more pursuing an Elite rating thanks to Oolite.

Links:

• https://infocon.org/cons/2600/The Last HOPE (2008)/The Last HOPE (2008) - How to Talk to the Mainstream Media.mp4
• https://www.youtube.com/watch?v=1YTpB-pyeVY

Similar Presentations:

• The Last HOPE (2008) / Grand Theft Lazlow - Hacking the Media by Laughing at Them
• HOPE Number Six (2006) / How to Talk to the Mainstream Media
• DEF CON 12 (2004) / Hacking the Media, and Avoiding Being Hacked by the Media