How to Talk to the Press

Presented at The Fifth HOPE (2004), July 10, 2004, 4 p.m. (60 minutes)

Whether you're an activist planning a campaign, a hacker caught in a legal squabble, or just a bystander buttonholed on the street, dealing with journalists can be an essential part of ensuring that your views are heard. IEEE Spectrum Magazine associate editor Stephen Cass talks about how you can improve your chances of getting a fair hearing. Topics include understanding what journalists want, interviewee tips, and how to get the attention of news organizations.


Presenters:

  • Stephen Cass
    Stephen Cass was born and raised in Dublin, but now hails from Brooklyn. He cut his programming teeth on a TI 99-4/A and a totally pimped out BBC Model B+, but is currently smitten by his G4 PowerBook. He covers computers and space (among other things) for IEEE Spectrum, the flagship publication of the nice people who brought you 802.11, 1394, 1003, 754, and 802.3. (A very small prize will be awarded to the first HOPE attendee to correctly tell him what those standards actually refer to.)

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