The Real Cost of Free: What you need to know before downloading a free app.

Presented at Diana Initiative 2022, Aug. 11, 2022, 2 p.m. (60 minutes)

With plenty of free security software options out there, it’s easy to wonder why you would want to pay for online protection. We all love free apps, right? The idea that one has to pay for software can drive away many users, whereas applications that offer free services, are always enticing. However, a basic fact which is often neglected is that the application owners advertising their creations for “free”, have to generate profits in some way. Mobile devices are stores of sensitive information and believe it or not, we are constantly sending a lot of information to some third-party app all the time. Installing a free app on our device(s) may not seem like a big deal at first but we need to understand the monopoly and concentration issues surrounding companies that own these apps, and how these companies are tracking & handling our data. So, Next time you find a free software, take a pause and think…is this free software truly free? Maybe if you are not paying for something, YOU are the product.

Presenters:

  • Ruchira Pokhriyal - Amazon Web Services
    ***Ruchira Pokhriyal is a seasoned Cybersecurity expert who holds specialization in Web-Application PenTesting, Cloud Security & Digital Forensics. Her educational qualifications include a Bachelor’s & a Master’s degree in computer Science & another Master’s degree in Cybersecurity. She is currently working as a Cloud Security Specialist and volunteer Incident Responder at Amazon Web Services (AWS). She keeps herself involved with well-known cybersecurity communities such as OWASP where she’s a part of the Women in App Sec team & WiCyS where she’s been a member & speaker & affiliate leader. Ruchira is also on the advisory board of a non-profit organization called Breaking Barriers-Women in Cybersecurity, which is focused on educating & empowering women who want to pursue a career in Cybersecurity. You’d often hear and see her advocate for D&I, specifically: LGBTQ+ Visibility, Neurodiversity, and Women of Color in in STEM. Ruchira believes in growing with the community, being supportive & giving back as much as she can & is always looking to collaborate with like-minded individuals.***

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