Entrepreneurial Adventures: Starting Your Own Company

Presented at Diana Initiative 2020 Virtual, Aug. 21, 2020, 4 p.m. (60 minutes)

So you’re not crazy, you just want to start your own company. Which kinda takes a level of crazy to pull it off. We’ll talk through what it takes to be an entrepreneur, ideation and the phases of startup, different kinds of companies (service, product, non-profit), how and why (or why not) to raise capital, types of investors, legal requirements, working (or not) with friends, challenges, building total/service addressable market size, back-office administration, employee benefits, equity (what is an RSU?), pricing, Intellectual Property Rights, economics, and resources for more information and networking. Will include anecdotes and insights my experiences starting several companies and from multiple Founders across the spectrum.


Presenters:

  • Keenan Skelly - ShyftED, Inc.
    As the CEO of ShyftED, Inc., a Security Awareness company for all humans, Keenan Skelly provides engaging awareness software and strategic business insights for cybersecurity. Skelly, a former Army Explosive Ordnance Disposal Technician, and Chief, Comprehensive Reviews for DHS, has extensive experience which informs her role as an executive woman in cybersecurity. Skelly has 20 years experience providing security and management solutions including personnel, physical, cybersecurity, crisis management and intelligence. In 2019 Skelly was recognized as one of the Top 25 Women in Cybersecurity by Cyber Defense Magazine, the Software Report as Top 25 Women Leaders in Cybersecurity, and Top Female Executives, Women World Awards. Skelly mentors and coaches for Cyber Patriot, Girls Who Code, and was awarded Women’s Society of Cyberjutsu Mentor of the Year.
  • Bryson Bort - Scythe
    Bryson is the Founder of SCYTHE, a start-up building a next generation attack emulation platform, and GRIMM, a cybersecurity consultancy, and Co-Founder of the ICS Village, a non-profit advancing awareness of industrial control system security. He is a Senior Fellow for Cybersecurity and National Security at R Street and the National Security Institute and an Advisor to the Army Cyber Institute and DHS/CISA. Prior, Bryson led an elite offensive capabilities development group. As a U.S. Army Officer, he served as a Battle Captain and Brigade Engineering Officer in support of Operation Iraqi Freedom before leaving the Army as a Captain.

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