Given the noise generated around all the "sexy" and no doubt interesting topics like 0days, APT and nation state-sponsored threat actors it is easy to miss what is really going on out there, in the world of Joe Average. Actual telemetry data paints a picture that is in many respects different from what happens in a lot of the news coverage. Much of the malware out there, including some that is attributed to some sort of APT, is nowhere near anything that might be considered "sophisticated". In this talk we will shine a light on different aspects of the realities of home users as well as companies, and offer some interesting data about the malware that actually does the most damage, while precious few get all the press.