Network defenders face a wide variety of problems on a daily basis. Unfortunately, the biggest of those problems come from the very organizations that we are trying to protect. Departmental and organizational concerns are often at odds with good security practices. As information security professionals, we are good at designing solutions to protect our networks, and the data housed on them. That said, we are awful at communicating the need for these controls in a way that the users will either understand or listen to. In this presentation, I will discuss using social engineering techniques against your organization's users. Through the application of social engineering tactics, I will show how to bridge the gulf between the user and the information security team. Allowing for better security awareness, better adherence to information security policy, and fewer difficulties in user acceptance.