The Internet of Things has devolved into a four letter word on the tongues of information security researchers. As a result, we've endured the nonsensical rants of would-be hacker-pundits exclaiming every new technology must be junk that certainly can be hacked. Even if they're right, they're missing the point: the world is changing out from under them. IoT isn't simply a trend that splices any given thing with a communications chip and rudimentary application. IoT is the next wave of computing. The boundaries between endpoints and cloud services is blurring into new abstractions with trendy names like ‘the fog'. As the blurring of resources continues, IoT won't simply be things connecting to services, it will represent services extended inward toward our fingertips. This shift in computing has already started to upend the way we think about the effects of information security gaps. For example, most implementers and even auditors of IoT technology don't understand that the greater risk to an insecure deployment isn't to the consumer, it's actually to the business. Many standard IoT models actually put the business at risk of bankruptcy due to the way services are exposed to endpoints, and how these services can be abused to create massive surges in fees. Yet, instead of identifying these shifts in architectural models, infosec pundits would rather shake their fist at the sky. We, as an industry, must do better not only for ourselves, but for the global community. Our job is to lift up the community and support it in its efforts to evolve our world. Otherwise, we will succeed in securing relics, leaving brave new worlds without an atmosphere. Without pointing fingers, this keynote presentation calls out the negative behaviours in IoT security punditry by demonstrating not only how new security models have slipped through the infosec community's fingers, but how these gaps can be combatted and resolved with cost-effective strategies. At the end of this keynote, the audience should feel a new commitment toward infosec principles, and to new technological models. I hope to empower everyone to realize that The Internet of Things isn't about stuff, it's about Us. The Internet of Us.